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Link:
http://hdl.handle.net/2436/26515
Collection:
Subjects
Rave Dance culture Consumer behaviour Postmodernism Identity Popular culture Phenomenology Neo-tribes
Creators:
Goulding, Christina Shankar, Avi Elliott, Richard
Language
en 
Publisher
Routledge (Taylor&Francis) 
Relation
http://www.informaworld.com/smpp/content?content=10.1080/1025386022000001406 
Type
Article 
Description
Rave; Dance Culture; Consumer Behaviour; Postmodernism; Identity; Popular Culture; ; Neo-tribes 
Description
Popular music is one of the most ubiquitous forms of contemporary culture. This paper looks at the phenomenon known as rave or dance culture in Britain. It examines the nature of the consumer experience at a dance club through the use of a two stage methodology. Based on observations and the collection of phenomenological data, the findings suggest that the experience is linked to a series of behaviours, which are related to fragmentation and identity. These include narcissistic identity, the emergence of new communities, the need for escape, engagement and prolonged hedonism. The paper examines these concepts in relation to postmodern consumption. In particular, an evaluation of postmodern theory and its focus on fragmentation and the project of the self is offered, by arguing for a return to "community". 
Publisher
Routledge (Taylor & Francis) 
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