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21. May the weak force be with you: The power of the mass media in modern politics

Newton, Kenneth,

The idea that the modern mass media have a strong and malign effect on many aspects of social and political life is widely and strongly held. Television is often said to undermine democratic governmen...

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22. Physical activity mass media campaigns and their evaluation: a systematic review of the literature 2003–2010

Leavy, Justine, Bull, F., Rosenberg, M., Bauman, A.,

Internationally, mass media campaigns to promote regular moderate-intensity physical activity have increased recently. Evidence of mass media campaign effectiveness exists in other health areas, howev...

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23. ON THE USE OF THE MASS MEDIA AS "ESCAPE": CLARIFICATION OF A CONCEPT

KATZ, ELIHU, FOULKES, DAVID,

It is often argued that the mass media “give the people what they want” and that the viewers, listeners, and readers ultimately determine the content of the media by their choices of what they will re...

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24. Adolescents' Communication Styles for Learning About Birth Control from Mass Media

De Pietro, Rocco, Clark, Noreen,

This article is an exploratory study to identify discrete factors which predict the way in which adolescents are likely to communicate about birth control after receiving information from a mass mediu...

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25. Politics, Mass Media, and Policy Change: Recreational Water Rights in Colorado Communities

Crow, Deserai Anderson,

This study looks at the process of local policy change in environmental policy decisions. It employs a comparative case study research design to analyze the creation of a new recreational water right ...

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26. Mass media effects: mobilization or media malaise?

Newton, Kenneth,

According to some, the modern mass media have a malign effect on modern democracy, tending to induce political apathy, alienation, cynicism and a loss of social capital – in a word, ‘mediamalaise’. So...

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27. What Matters, Information or Awareness? The Key to the Mystery of Mass Media Effects.

Qian, Ying,

This dissertation examines the moderating impact of information on mass media effects. It argues that, building upon the concept of information, the theory in this dissertation provides a unifying mod...

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28. Can mass media campaigns change antimicrobial prescribing? A regional evaluation study

Lambert, M. F., Masters, G. A., Brent, S. L.,

Background Antimicrobial drug resistance is a significant cause of avoidable morbidity and mortality. Inappropriate prescribing of antimicrobials is acknowledged as a key determinant of ...

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29. Tobacco Packaging and Mass-Media Campaigns: Research Needs for Articles 11 and 12 of the WHO Framework Convention on Tobacco Control

Hammond, David, Wakefield, Melanie, Durkin, Sarah, Brennan, Emily,

Introduction: Communicating the health risks of smoking remains a primary objective of tobacco-control policy. Articles 11 and 12 of the World Health Organization’s Framework Convention ...

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30. Can mass media campaigns change antimicrobial prescribing? A regional evaluation study

Lambert, M. F., Masters, G. A., Brent, S. L.,

Background Antimicrobial drug resistance is a significant cause of avoidable morbidity and mortality. Inappropriate prescribing of antimicrobials is acknowledged as a key determinant of ...

complete description

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