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This Article Published in Digital Information Resources and Networks in India. The emerging information landscape portrays a complex domain before the library fraternity with multiplicity of physical ... complete description
Panda, Tapan Kumar,
The ICFAI Journal of Marketing Management. August 2004 Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion pict... complete description
PART III– SOCIAL, PUBLIC SERVICE&CAUSE RELATED MARKETING |Pages 203-206|
Balooni, Kulbhushan Singh, Katar*,
* External Author Natural Resources Forum 27 (2003) 235-246. India has vast tracts of wastelands, which have been lying barren for ages. Most such lands are physically suitable for growing trees and t... complete description
Panda, Tapan Kumar,
South Asian Journal of Management Vol 11, No. 4 Advertisers are looking for newer methods and media to reach the consumers for various reasons. The objective of brand communication has been to expose ... complete description
Sreejaya, P. Sunitha, T.,
Annals of Libray and Information Studies Vol 50, No. 3, September 2003, 101-109. The Internet represents a totally new environment for the exchange of schlarly literature and it requires new enabling ... complete description
Statistical methods, 6 (1). pp. 82-89. In this paper, we consider estimating the location and scale parameters in the two-parameter Exponential Distribution using a Type II censored sample. We derive ... complete description
PART II– CO-OPERATIVE, RURAL&BOP MARKETING |Pages 181-184| Multi Level Marketing (MLM) is embracing more and more arenas today. Insurance business is just one among them. Selling Insurance policies, t... complete description
2002 Elsevier Science Ltd. Food Policy 27 (2002) 419–436 As public intervention is a pervasive influence on food prices, this paper asks whether and how the inefficiency of state institutions matters ... complete description
PART II– CO-OPERATIVE, RURAL&BOP MARKETING|Pages 165-170|