DSpace at Indian Institute of Management Kozhikode

Web site: http://dspace.iimk.ac.in/
Last update: 2010-01-09 13:01:34
Documents: 419

Collections (58)
Statistics
Top
Comments (0)

Documents

Visits

Check out the statistics of all digital libraries at: Statistics.

The most popular documents of this digital library.

1. Building a Multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library Standards

Sreekumar, M.G.,

This Article Published in Digital Information Resources and Networks in India. The emerging information landscape portrays a complex domain before the library fraternity with multiplicity of physical ...

complete description

http://hdl.handle.net/2259/395

2. Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films

Panda, Tapan Kumar,

The ICFAI Journal of Marketing Management. August 2004 Product placement refers to the practice of including a brand name, product, package, signage or other trademark merchandise within a motion pict...

complete description

http://hdl.handle.net/2259/175

3. A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior

Saha, Swaralipi,

PART III– SOCIAL, PUBLIC SERVICE&CAUSE RELATED MARKETING |Pages 203-206|

http://hdl.handle.net/2259/369

4. Financing of Wastelands Afforestation in India

Balooni, Kulbhushan Singh, Katar*,

* External Author Natural Resources Forum 27 (2003) 235-246. India has vast tracts of wastelands, which have been lying barren for ages. Most such lands are physically suitable for growing trees and t...

complete description

http://hdl.handle.net/2259/178

5. Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films

Panda, Tapan Kumar,

South Asian Journal of Management Vol 11, No. 4 Advertisers are looking for newer methods and media to reach the consumers for various reasons. The objective of brand communication has been to expose ...

complete description

http://hdl.handle.net/2259/179

6. Digital Object Identifier (DOI): An ISBN for the 21st Century

Sreejaya, P. Sunitha, T.,

Annals of Libray and Information Studies Vol 50, No. 3, September 2003, 101-109. The Internet represents a totally new environment for the exchange of schlarly literature and it requires new enabling ...

complete description

http://hdl.handle.net/2259/180

7. Estimation of location and scale parameters in a two-parameter exponential distribution from a censored sample

Suresh, R.P.,

Statistical methods, 6 (1). pp. 82-89. In this paper, we consider estimating the location and scale parameters in the two-parameter Exponential Distribution using a Type II censored sample. We derive ...

complete description

http://hdl.handle.net/2259/181

8. A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development

Sreekumar, P.,

PART II– CO-OPERATIVE, RURAL&BOP MARKETING |Pages 181-184| Multi Level Marketing (MLM) is embracing more and more arenas today. Insurance business is just one among them. Selling Insurance policies, t...

complete description

http://hdl.handle.net/2259/373

9. Food prices and the efficiency of public intervention: the case of the public distribution system in India

Balakrishnan, Pulapre,

2002 Elsevier Science Ltd. Food Policy 27 (2002) 419–436 As public intervention is a pervasive influence on food prices, this paper asks whether and how the inefficiency of state institutions matters ...

complete description

http://hdl.handle.net/2259/182

10. A Vedic Critique of Marketing

Yadav, Subhash,

PART II– CO-OPERATIVE, RURAL&BOP MARKETING|Pages 165-170|

http://hdl.handle.net/2259/375

There are no comments available

Bergen Open Research Archive (BORA) at Chr. Michelsen Institute (CMI) next

Documents

Visits

1. Building a Multimedia Digital Library of Audio/Video Resources Using Open Source Software and Open Digital Library Standards

2. Effectiveness of Product Placements in Indian Films and its effects on Brand Memory and Attitude with Special Reference to Hindi Films

3. A study on the Impact of Cause Related Marketing on the Consumer’s Buying Behavior

4. Financing of Wastelands Afforestation in India

5. Consumer Response to Brand Placements in Films: Role of Brand Congruity and Modality of Presentation in Bringing Attitudinal Change Among Consumers with Special Reference to Brand Placements in Hindi Films

6. Digital Object Identifier (DOI): An ISBN for the 21st Century

7. Estimation of location and scale parameters in a two-parameter exponential distribution from a censored sample

8. A Study Of Multi-Level Marketing (MLM), As A Potential Tool For Socio- Economic Development

9. Food prices and the efficiency of public intervention: the case of the public distribution system in India

10. A Vedic Critique of Marketing

Navigation

About